Vol. 1 No. 11 (2024)

Issue 11 of IJETAA features a compelling research article examining digital transformation in the pharmaceutical industry. The study, authored by Fang Wang and Norma G. Nunez, investigates operational model optimization at X Pharmaceutical Group during their digital transformation journey. Through detailed analysis, the research demonstrates how implementing smart supply chain platforms, digital marketing initiatives, and data-driven decision-making systems has enhanced operational efficiency. The authors address key challenges including data security and talent development, while providing actionable recommendations for pharmaceutical companies undertaking digital transformation. This work offers valuable insights for industry practitioners seeking to navigate the digital evolution of pharmaceutical operations.